With budgets slashed in the economic recession, advertisers experimented with new ways to get more value in the same amount of ad time. Thus, the multiproduct commercial was born. Despite enthusiasm for this bold new experiment in synergistic adver-conglomeration, the format proved disastrous. Viewers described it as “impossible to follow,” and experienced side effects including dizziness, nausea, and occasional madness. The multiproduct commercial was never aired.
Cast:
Spencer Hughes as Victor
Charles Wood as Pat
Julia Maggiola as Allyson
Bill Bodkin as Pizza Delivery Man
Crew:
Victor Reyes – Director
Rebecca Heineman – Producer
Bill Bodkin – Assistant Director
Andrew Hymas – Director of Photography
Bliss Holloway – Gaffer
Patrick Brady – Audio/Editor/Motion Graphics
Patrick MacDonald – Production Assistant
HD Screen Grabs:
[...] Our friends over at Therefore Productions have launched their latest video: THE MULTI PRODUCT COMMERCIAL. It’s an awesome video that pokes fun at what the future of advertising just might become. You can check the video out at this link. [...]
Love it!!! cracks me up!!! I love Bill’s part too!!!
Okay the “Pop taaaart” thing made me snort out loud, thanks guys <3
I can’t decide if you’re the funniest smart people I know or the smartest funny people I know. Your healthy dose of sarcasm is great tasting and less filling.
Shows great imagination. You guys got a winner here.
Thanks for the compliments guys! It means a lot.
Poptart! should be Therefore’s first t-shirt!
[...] [thanks andrew!] [...]
OMG! If only real commercials were this funny! I laughed out loud the whole time…
Any of you guys tangentially affiliated with St. Joseph High School in Metuchen, NJ? I scoped out the green couch blanket. Same one is currently residing in my basement. I’m an ’06 grad. Stellar Work.
Hey Dan, wow good catch. Yes, all five of the guys currently in Therefore are St. Joe’s grads, from years 2000 (Victor and Bill), 2001 (myself and Patrick), and 2002 (Ed). We’ve been making videos with each other since we were Sophomores and Juniors. The blanket just happened to be on the couch when we were setting up the shoot, so we wound up using it. Thanks for watching!
[...] and New York Magazine’s Vulture site. If you haven’t checked it out, click on this link to look at it. I know this is shameless shilling, but the cast and crew (outside of me) really, [...]
Best product ever, man.
[...] week, Therefore Productions released it’s latest sketch comedy piece: The Multiproduct Commercial. I acted as director of photography [...]